Anlytics

"Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics rely on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight."

http://en.wikipedia.org/wiki/Analytics

Access comprehensive dashboards and reports for your social marketing pages, tabs, and campaigns. Analytics enables you to understand your customers, constantly improve your strategy, and drive better results

Total Control of Social Data

 Sync your social data with email marketing solutions to simplify the integration of social with your other marketing campaigns.

Advanced Permissions

Specify different levels of access to data by defining unique permissions for each stakeholder.

Performance Analysis from Multiple Angles

Analytics organizes your data along four key tracks, providing different views tailored for all types of users, from CMOs to frontline social media managers.

Tab and Promotion Metrics: Quickly pinpoint what’s working, and iterate your strategy to optimize results. Incorporate referral sources and compare demographics data for campaigns so you can develop relevant content that matches audience preferences.

Audience Engagement: Access granular metrics for specific messages, allowing you to develop relevant yet efficient communication with fans.